The results of OPENLANE’s recent buyer survey are in, and things are looking great for the international online car auction platform. Customers love the services offered, and with sales expected to increase in 2023, the year ahead is sure to be a success for all involved—buyers, sellers and OPENLANE itself.
30 March, 2023 – There are many reasons why professional car traders choose to buy with OPENLANE. A recent buyer survey has highlighted the areas buyers are most pleased with, confirming that the online car auction platform is delivering a high level of customer satisfaction along with great deals.
What are the main things customers want? Ease and simplicity. And OPENLANE’s user-friendly website is a very attractive drawcard. 80% of survey respondents choose OPENLANE for the simplicity of its platform and its straightforward buying process. More than a third believe the cars offered at OPENLANE are exactly what they need. Additionally, a third of respondents also keep coming back predominantly for OPENLANE’s local services, proving that making international trading as simple for the buyer as local sales is a winning strategy.
‘The survey has cemented that we have been right to focus so much on our website and customer experience; on building a straightforward, user-friendly platform for online car auctions,’ says Johan Meyssen, CEO at OPENLANE Europe. ‘This effort continues to pay off. Online auctions are the preferred way of buying for 84% of customers surveyed, which reveals a lot about the future of professional car trading—and our favourable position in that landscape.’
71% of the survey respondents stated that they expect the sales of used cars to stabilise or increase in their country throughout 2023, with 67% predicting their own company’s purchases to increase.
Along with the simplicity of the platform and top-class customer service, buyer loyalty is also driven by OPENLANE’s inspection options, fair prices, reasonable transport rates and fees and the speediness of the process. Other contributing factors include OPENLANE’s easy-to-use mobile app, the huge variety of cars on offer, and the local language support that makes communication as simple as can be.
Overall, buyers experience OPENLANE as a professional and trusted international partner. It’s a reputation that OPENLANE is excited to build on. The year ahead is expected to be lucrative for the company and its customers alike, a true win-win scenario, brimming with opportunities.
About OPENLANE Europe
OPENLANE Europe NV, based in Belgium, is a business unit of global vehicle remarketing and technology solutions provider KAR Global (NYSE: KAR). With sales operations in Belgium, France, Germany, Italy, the Netherlands, Spain and the United Kingdom, OPENLANE Europe seamlessly connects OEMs, fleet owners, wholesalers and dealers with buyers in more than 50 countries across Europe through its robust online wholesale vehicle auction marketplace, www.openlane.eu.
About KAR Global
KAR Auction Services, Inc. d/b/a KAR Global (NYSE: KAR), provides sellers and buyers across the global wholesale used vehicle industry with innovative, technology-driven remarketing solutions. KAR Global's unique end-to-end platform supports whole car, financing, logistics and other ancillary and related services. Our integrated marketplaces reduce risk, improve transparency and streamline transactions for customers around the globe. Headquartered in Carmel, Indiana, KAR Global has employees across the United States, Canada, Europe, Uruguay and the Philippines. For more information and the latest KAR Global news, go to www.karglobal.com and follow us on Twitter @KARSpeaks.